• Therapist-approved tools for emotional wellness

    Designed by Psychologists

    We don’t chase trends — every product is grounded in real therapeutic principles, created by practicing psychologists to support real emotional needs.

  • Real-life mental health routines

    Made for Real Life

    Our tools fit into your everyday — no long instructions, no pressure. Just simple, guided formats you can actually use, whether it’s during a lunch break or a late-night spiral.

  • Relatable self-care products for Gen Z and millennials

    Speak Your Language

    No jargon. No fluff. Our tools are made for millennials and Gen Z who want emotional wellness without feeling like they’re being talked down to.

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  • Explore:Unpack and Unravel. journal is the only thing that helps me actually do the work. It feels like therapy, without the pressure.

    — Ananya, 28, Mumbai

  • I used this game with my partner and we ended up having the most honest conversation we’ve had in years.

    — Rahul, 31, Delhi

  • Finally, mental health tools that don’t feel clinical. Just warm, helpful, and real.”

    — Meher, 29, Pune

  • I’m an overthinker to the core — but this calendar helps me pause. It’s like a soft stop button for spirals.

    — Neha, 26, Bangalore

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